



Palermo
FREE SHIPPING
HANDMADE TO ORDER
Our Palermo is a Fedora made from Panama Fine. The material that becomes the famous Panama goes through several stages: it is a weave of "paja toquilla" strands, a straw obtained from the leaves of Carludovica palmata, a plant native to Central and South America. These straw strands are worked entirely by hand, an important part of Ecuador's cultural heritage: these traditional techniques have been recognised by UNESCO as Heritage of Humanity.
The craftsmanship, carried out exclusively by hand for every grade of weave and not only the finest, is truly remarkable and meticulous. Lower-grade Panamas, with a less fine and less dense weave, such as Panama Brisa (grade 3), are also an excellent choice for those who want a classic summer Panama at a more accessible price.
The step that follows weaving is blocking. Steam and the skilled hands of our Salento artisans are the essential elements of this process. At this stage the hat is given its desired shape with steam and pressing, carried out exclusively by hand on wooden blocks.
Depending on the type and fineness of the weave, Panama takes on different names and qualities: the finest can take up to eight months of handwork by local artisans.
The grade 20 of our Palermo is already a very fine weave, obtained by braiding the strands two by two. This hat has the classic Fedora crown and a small brim. It is finished with a grosgrain and cotton hatband in bauxite red and wine.
Shipping, Returns & Refunds
Shipping is always free.
Estimated delivery:
- 2-4 business days for deliveries in Italy.
- 3-7 business days for deliveries in Europe.
- 5-10 business days for deliveries outside Europe.
For any returned product, you can request a refund or a free replacement for any reason. You can return the purchased goods by shipping them back at your own expense within 14 days of the date of receipt.
Returns are easy and always free: simply repack the product in the package received, send an email to shop@doria1905.com and wait for the label to attach to the package.
Once you have applied the return label to the package, complete the process by requesting the shipment to the following address:
S.P. 362 per, Via Cutrofiano, snc, 73010 Sogliano Cavour LE
At Doria 1905, we have always tried to protect the environment as best we can, favoring raw materials from responsible supply chains and artisanal processes with low environmental impact. For this reason, we also ask you for particular attention: every shipment has an impact on our planet.
Choosing consciously means contributing to more sustainable consumption. It is better to have one less well-thought-out purchase than one extra made on impulse.
Choose options





Handmade passion since 1905
Our hats are made using traditional techniques, passed down from generation to generation by our expert artisans.

Doria 1905
A story that begins in Salento.
Since 1905, Doria has been the benchmark for the production and sale of handmade hats in Italy.
Our philosophy is to offer our customers high-quality, original, and unique products, as they are personally crafted by our artisans.

Made in Italy
Refined design, choice of high-quality materials and attention to detail.
Since 1905, Doria has been the benchmark for the production and sale of handmade hats in Italy.
Our philosophy is to offer our customers high-quality, original, and unique products, as they are personally crafted by our artisans.


