artisans for over a century
The brand philosophy
Doria is a historic hat brand founded in 1905, the result of tradition, craftsmanship, and quality. It is rooted in the sartorial tradition of handmade goods, strictly Made in Italy.
A classic, timeless product that interprets a new way of being contemporary. Flat caps, Trilbys, Cloches, Beanies, Panamas, Fedoras are all expressions of a natural, refined style and a modern, accessible elegance.
Utmost care and attention are dedicated to the selection of materials, the finishing of details, and respect for the history and expertise of the Made in Italy label, preserving techniques handed down from generation to generation while innovating them with advanced technology. Doria1905 offers a restyling of the classic hat, executed with humor and rigor, and inspired by a refined and linear creativity.
The birth of Doria
The Doria brand was born in Maglie (Lecce) in 1905 from a small tailoring workshop in the city center, specialized in the production of caps and clothing, where the D'Oria family, which had settled in the area at the end of the previous century, created precious garments with craftsmanship and passion.
The family name, and consequently that of the brand, derives from Oria, a town in the Brindisi area that between the 7th and 10th centuries hosted a learned Jewish community, one of the most illustrious and prestigious in Europe. And it is from the coat of arms of the city of Oria, which still stands on the “Gate of the Jews”, that the D'Oria family heraldry also derives, which is still used today as the company crest.
In 1937, the son Sabino continued the family adventure, establishing Sabino D’Oria e Figli, a small company that set up in a factory on the outskirts of the city, dedicated to the production of children's clothing and specializing in millinery, a typical production of the area that sees Maglie as the hub of the best Italian cap-making district.
The Revolution of the 1960s
It was in the early 1960s that the D’Oria family decided to invest in a new 3-level facility, still the company's headquarters today, with an all-female workforce and about 120 employees.
Diversifying production and specializing, in addition to children's clothing, also in military supplies, with a particular focus on headwear, which remains the core around which the entire manufacturing process revolves.
Brand relaunch
Acquired at the end of the 90s by the Gallo Family of Asti, Doria has distinguished itself from the very beginning for its commitment to the artisanal production of high-end products, with a continuous attention to detail, styles and trends that soon led to the expansion of its product range.
Today the brand boasts a young and completely renewed staff, consisting of a sales division, a production phase made up of over 30 specialized artisans, and a Style Office entirely dedicated to the development of the brand.
Doria 1905
Our Boutiques
