Article: Let's Deco-D! Doria 1905 presents the new SS22 collection at Pitti Uomo
Let's Deco-D! Doria 1905 presents the new SS22 collection at Pitti Uomo
Doria 1905 finally kicks off the comeback season by participating in the Pitti Connect digital edition with the SS 22 collection and a new co-branding.
"the earth was chocolate-colored and the grass grew right up to the masonry. There were endless rows of neatly arranged olive trees in front of us, sending out a light, pungent scent because of the blossom...the olive trees also shone in the rosy light."(Catherine Durante)
The landing is approaching and the journey, interminable, slow and relaxed reaches another destination. Among the lands where everything began, in the wild and brazen nature that has always been reflected in the inspiration of the collections of the Salento brand.
The materials are won over by the rawness of the grasses in the meadows along the coasts, wrapped in nature's tale. Sea straw hats, reed and hemp weaves, raffia, hemp, raw frayed Panama and the nobler Panama Brisa and Cuenca, which come from distant lands, are declined in Tufo/Saraceno and Frumento/Bauxite colors to celebrate the typical nuances of the Doria house.
Organic fabrics such as cotton, eco-friendly linen, raw-looking yet luxurious maritime canvas, along with the more classic tweeds play with the colors of the earth and sea, Abyss, Olive, Saffron, Bauxite, Foam, Wheat, Lake.
The precious leno net, a classic from Doria's archives, is inspired by fishing nets and creates games of softness and transparency between coppola and baseball, to fresh jerseys that fit perfectly, almost like a second skin. The ever-present sartorial patchwork, created in the atelier, this time is tinged with the colors of the sea and air. It is an original workmanship from the turn of the century, born to recover fabric by creating precious artifacts, aims today to become more current than ever by dressing not only the classics, but also unexpected reversible baseballs and buckets, playing with color combinations carefully created by the artisans.
Colors and inspirations come to life around the common thread of the iconic Decò-D pattern, in which the letters of the name Doria chase each other, creating an Art Nouveau-style pattern in the new Salento variant. Bauxite, Negroamaro, Tuff, Olive, Cove, Wheat and Abyss, the colors of the lands and the sea follow one another in a "baiadera" pattern.
The icon collection is enriched with hot stampings on leather that repurpose the "handmade passion" pay-off in graphic and disjointed play, while the brand name decorates lacquered or worn-looking rings in warm chocolate tones. The Toodoria capsule plays with the simplicity of the iconic Decò-D logo fabric in black&white and the rawness of reed for the straws, with woven canvas-effect belts in denim and bronze colors highlighted by vintage denim metal rings and camouflage smoke.
In the collection inspired by the Lands and Seas, cloches are transformed into maritime skullcaps, hats become reversible and transformative, and straw hats unfurl broad wings to protect from sun and heat. The ever-present caps and baseballs are revisited in shape and proportions.
The "soft" workmanship of Casa Doria is enhanced by the dancing and light straw, processed without the use of sizing to achieve the most natural look possible, and the ever-present pocket and roll-up garments that have made Doria, since its inception, an informal brand distinguished by a well-defined style.
Tastes of travels to the South, to the shores of Africa, intoxicate the RAIN micro-collection declined in the new Kaki color, made of cotton canvas with an aromatic amine-based rain coating, perfect travel companions that go well with the hat-bags in coriander and leather canvas or in the coriander-absoise variant.
It is the freshness of the Salento land, the breeze of the coasts, the freedom of a glimpse of Finis Terrae with the pungent scent of grass for a newfound simplicity and lightness, in a collection that wants to celebrate nature with attention to practicality and usability, fundamental addict for every Doria collection.
The flavor of the Land where Doria was born can also be breathed in ADV's shots for which an ad hoc location was chosen, a typical period villa on the coast road leading to Leuca, Villa Raffaella, a perfect expression of Art Nouveau architecture, the period in which Doria was founded. The shots were entrusted to Salento photographer Mauro Lorenzo.
Thanks to the special co-branding "Doria 1905 sails with Acqua dell'Elba," two original models named after two beautiful beaches, Samson for him and Innamorata for her, land on the beautiful coasts of the Tuscan Archipelago and forge a partnership with the famous fragrance brand Acqua dell'Elba. Decorated with a nuanced grosgrain and white cotton piping to emphasize their freshness, with a particularly light lining in pure linen, they are modern and timeless garments.
