


Drop
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Our Drop is a hat made in Panama Cuenca, a weave generated from simple threads typical of the city of the same name. Our Salento artisans process the shapeless semi-finished product from Ecuador, using only steam and heat, pulling it by hand on wooden forms.
Working in this way, the material takes on the desired shape of the crown and brim. It is handled especially gently throughout the process so that it retains the traditional and unmistakable elasticity of panama fibers.
The material from which the famous Panama is made follows several processing steps: it is a weaving of strands of "paja-toquilla," a straw made from the leaves of Carludovica palmata, a plant native to Central and South America. The craftsmanship of these straw strands is done entirely by hand and is an important part of Ecuador's cultural heritage; in fact, these ancient production techniques have been recognized as a UNESCO World Heritage Site.Depending on the type and degree of weaving imparted to the straw, Panama takes on different names and qualities, suffice it to say that the finest ones can involve up to 8 months of manual labor by local artisans.
Our hat has a medium brim and is a Drop model developed in a combination of colors typical of the Salento region: the cool sea blue color and the bauxite red grosgrain belt. The golden brass Doria logo completes and gives a bright spot to the hat.
Shipping, Returns and Refunds
Scheduled delivery:
- 2-4 working days for delivery within Italy.
- 3-7 working days for delivery within Europe.
- 5-10 working days for deliveries Extra Europe.
For any returned product you can request a free refund or replacement for any reason. You can return purchased merchandise by shipping it back at your expense within 14 days of receipt.
Return shipping is the responsibility of the customer while, if a size change or product exchange is required, return shipping will be free of charge.
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Handmade passion since 1905
Our hats are made using traditional techniques handed down from generation to generation by our experienced artisans.

Doria 1905
A story born in Salento.
Since 1905, Doria has been the benchmark for the production and sale of handmade hats in Italy.
Our philosophy is to offer our customers high quality, original and unique products as they are personally made by our craftsmen.

Made in Italy
Sophisticated design, choice of fine materials and attention to detail.
Since 1905, Doria has been the benchmark for the production and sale of handmade hats in Italy.
Our philosophy is to offer our customers high quality, original and unique products as they are personally made by our craftsmen.