Save the Date. Doria 1905 presents the PE23 Re-Fresh collection at Pitti Uomo

I am happy the farther | I thrust my soul from the house of clay | in the night swept by the wind and the moon, | and through worlds of light the eye wanders - | When I am and no one beside - | neither land nor sea nor clean skies - | but only spirit wandering in the open | and traversing the immense, the infinite." Emily Brontë Re-Fresh: PE23 Collection by Doria 1905 Earth, Sea, Air. It is from these elements that Doria 1905's "RE-FRESH" blows and pervades the PE23 collection. Sea, Bauxite and Cloud follow one another, interspersed with natural nuances, Wheat, Olive, Lavender, Tuff, Heath, in a positive/negative play of colors at times, passing through the iconic hats, arriving all the way to the Brand's great novelties. A true celebration of the wildest corners of the lands in which Doria was born. A creative journey that starts from the reinterpretation of Heritage to arrive at renewing and "refreshing" the products that are the hallmark of the Maison. Two-tone weaves steal shades from land and sea and chase each other on the straw threads, in the fabrics, in the belts, woven exclusively in Greece, according to an ancient tradition that is often found in the handicrafts of Salentinian Greece. Weaves of reed, an ancient tradition, are enriched with a unique and unrepeatable décor, hemp and scraps of salvaged fabric create unprecedented weaves, to give materials a second life. Doria 1905, sensitive to the sustainability of production, has embarked on a virtuous path of recovering production leftovers from the collections, quality materials that would risk remaining unused. It promotes environmental protection and production ethics starting with the choice of raw materials, possibly Made in Italy, sometimes exclusively from the place of origin of a specific product. The lightening of the forms and the construction of the products, in the sign of a path undertaken for some time now, reveal practical and modern garments analyzed and deconstructed to interpret a micro-line dedicated to moments of sports leisure, visors, caps, printed canvas and terry bucket in pure tennis '80s style (Doria's muse sport) and their "denim version" that winks at street-sportswear. An impressionist en plein air portrait entrusted to the eyes and the refined and "wild" choices of photographers Flavio & Frank and videomaker Gabriele Surdo. A breath of freshness that can be breathed in at the top of one's lungs, like the Levant wind, like the aroma of summer fields, the pungent scent of the sea and the acrid scent of damp red earth. Outsider, a little bit dandy, a little bit rock, cheeky, sophisticated and globetrotter, in short too-Doria, as well as those who love and wear "Doria1905"